Want to Do More Good?
This Movement Might Have
The Answer
(If you dare take the time to read this)
WHAT’S GREAT ABOUT GOOD?
Thirteen years ago, William MacAskill found himself standing in the aisle of a grocery store, agonizing over which breakfast cereal to buy. If he switched to a cheaper brand for a year, could he put aside enough money to save someone’s life? It wasn’t the first time he’d been gripped by this kind of angst. His life has often felt like a series of difficult choices: Should he donate even more money to charity? Should he quit academia and work in politics—even if he hated it—in the hopes of having a greater social impact? What if he moved to a different city—could he do more to help others elsewhere?
For anyone enjoying a comfortable life in a world of horrifying inequality, examining your choices closely might spark similar questions. For MacAskill, a 35-year-old Scottish philosopher who co-founded a movement dedicated to doing the most good possible, the stakes of even mundane decisions can feel especially high.
The greater good has been the focus of his work for more than a decade, since he helped start the effective altruism (EA) movement, Reswhich aims to use evidence and reason to find the best ways of helping others, and to put those findings into practice. EA holds that we should value all lives equally and act on that basis. It is the antithesis of the old do-gooder’s credo “Think global, act local.”