Are you the Supervising Manager of your own Personal Complaint Department?
According to the authors of the book,
The World’s Champion Complainer was a man named
R A L P H C H A R R E L L
Charrell received over $100,000.00 as a result of his systematic complaining. His smallest refund was of $6.95 and his largest was $25,000.00. Charrell spent time every day making phone calls and writing letters of complaint. He even wrote two different books:
HOW TO GET THE UPPER HAND
HOW I TURNED ORDINARY COMPLAINTS INTO THOUSANDS OF DOLLARS
Question of the Day:
What would it like to be known as the
World’s Champion Complainer ?
It doesn’t stop with Mr. Charrell. . .
According to a White House study titled, “Consumer Complaint Handling in America,” there are some fairly handsome profits for companies that actively seek disgruntled customers and then satisfy them.
Here’s the Facts:
- Companies spend five times as much to attract a new customer as to keep a dissatisfied one
- About 65% of an average company’s income comes from repeat customer business.
- 91% of dissatisfied customers will never again buy from the offending company and they will tell at least 10 other people about their bad experiences.
Here’s EVEN more Facts:
Well over 70% don’t actually complain because
IT ISN’T WORTH THEIR TIME
THEY DON’T KNOW WHERE TO COMPLAIN
THEY DON’T BELIEVE COMPLAINING WILL DO ANY GOOD
Maybe instead of a regular-not-always-effective
We’d all do well to be
C O M P L I M E N T D I S P E N S E R S
Seriously. . .
Giving a sincere compliment can have a huge impact on a person’s outlook. A simple, sincere Compliment communicates the message:
I V A L U E Y O U
The studies don’t lie. . .
even when we wish they would. . .
C O M P L A I N T S GET R E S U L T S
Pssssssssst of the DAY:
C O M P L I M E N T S
Mark Twain was right:
“I can live two months on one good compliment.”
Test it. . .
You want to be a true Caring Catalyst–
give a sincere,
C o m p l i m e n t. . .
The Compliment you give Some One today
will be the Kudos
you’ll receive all the rest of your days
without one word ever spoken. . .
Take the Compliment Challenge:
10 Compliments a Day to 10 Different People for 10 consecutive
D a y s
. . .it may not pay as well as Complaints
but it’ll definitely pay in dividends
for A L L — W A Y S