Commercials have just one purpose and one purpose only, don’t they?

TO SELL. . .LOTS!

To be sure, it costs lots to advertise so there is much done to assure that the very highest returns are going to be about as guaranteed as possible.

Commercials during the Holidays have the same, purpose–to SELL–unless. . . .

I remember listening to Jimmy Durante in my grandparents home. We use to make fun of his album covers and his humongous “S C H N O Z.”

I remember, in particular this song, MAKE SOMEONE HAPPY

I remember, in particular being told that IT was the easiest thing to do–make someone happy.

I remember, in particular being SHOWN IT was the easiest thing to happen–being made happy.

We often get it wrong, don’t we? We think that it’s a huge World-wide project–it’s NOT.

It’s NOT about the World or a Country. . .

It’s NOT about a State or a Town. . .

It’s NOT about a neighborhood or even the street you live on. . .

IT is just about A Person!

Just ONE SINGLE PERSON. . .

The ONE closest to you,

The next ONE meet,

The next ONE you happen to run into wherever you might be.

NO ONE ELSE CAN DO FOR ANOTHER WHAT IT IS THAT YOU CAN DO!

(That should be enough to make your HAPPY SELF spill over and splash many who happen to be in YOUR Range)

Commercials have just one purpose and only one purpose. . .until they don’t. . .and then you don’t so much buy, but BUY IN.

Here’s to BUYING IN to what Amazon Prime never stocks and Coca-Cola will never quite quench–that which seems so very much enhanced this time of the year: HAPPINESS!

May it be that one PANDEMIC that we never recover–whatever the Season.

May it be that YOU are an infected carrier for which there is no antidotes, medications, interventions or cures.

MAKE SOMEONE HAPPY

And then try, defy yourself NOT to be Happy as well.

Now THAT’S a Ripple that’s endless–

Look at YOU!